Logo Applications and Registrations
Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most valuable business asset. There is a very common misconception that registering a company, purchasing the names and registering for tax purposes provides you the actual use of legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise as to if to register a logo. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from together with your brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description of this business’ offerings provides the legal specifics of protector. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories you can get.
It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect vehicles and business conception australia wide too. Having rights towards brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or TM Objection Reply Online Filing India re the utilization of. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval in order to the exclusive user for this specified trademark for all the different goods and services sent applications for under the application.
